Industries / Dental & medical practices
Dental & medical practicesOne of them always waits. When it is the phone, the caller who rings off is disproportionately likely to be a new patient — the most valuable call the practice receives, and the one least likely to ring back.
Dental, GP, physiotherapy, optometry, veterinary, aesthetics. The call mix is remarkably consistent.
Monday morning, the hour after opening, the hour after the working day ends. You cannot staff reception for the peak without overstaffing every other hour of the week.
Book, move, or cancel an appointment. Add opening hours, parking and "do you take my insurance" and you have the overwhelming majority of the phone volume.
A new-patient enquiry arrives in the same queue as a diary change, and gets the same wait. It is also the one with a competitor's number open in another tab.
This boundary matters more here than in any other industry we work with, so it is drawn explicitly in the flow rather than left to the model's judgement.
The flow builder has a dedicated widget for choosing between AI and a person, so this is a branch you configure and can see — not a behaviour you hope for.
Practices are held to a standard most software buyers are not, so this is worth going through before the feature list.
A spoken notice before recording, configured per queue, for two-party-consent jurisdictions. On by default where you set it, not something a receptionist has to remember.
Export everything held against a phone number, or erase it — recordings, transcripts, callbacks and contacts — with records anonymised rather than orphaned.
Card numbers, national insurance and social security numbers and long account digits are masked out of stored transcripts automatically.
Recordings and transcripts age out on a schedule you set, enforced by a worker rather than by policy.
Sixteen granular permissions and custom roles, so a receptionist, a practice manager and an associate see different things.
Every configuration change recorded with who made it and when, readable and exportable.
We do not hold a HIPAA BAA or a SOC 2 report today, and we will not imply otherwise. If your practice requires either before signing, tell us and we will be straight about timing. Everything we have and have not done is on the security page.
New-patient value is the number that decides this, and it is usually much larger than the first appointment.
| Your figures | Example |
|---|---|
| New-patient calls missed per week | 5 |
| Lifetime value of a patient | $900 |
| Share who would have registered | 1 in 5 |
| Lost per week | $900 |
| Lost per year | ~$47,000 |
| RecreateCX, Pro plan | $69/mo + usage |
Illustrative arithmetic, not a claim about results. Use your own patient value and your own missed-call count — your phone system reports the second one.
Most practices run on Small Business.
$199 a month covers up to fifty people, so the whole reception team, the practice manager, the hygienists and the associates all get logins without a per-seat charge — and adding a Saturday receptionist costs nothing. A single-handed practice can start on Pro at $69.
Start free for 30 days — a real number and a working AI receptionist with $15 of credit. Forward your existing line to it outside opening hours and see what arrives overnight.
It is the lowest-risk way to try this, and for most practices it is also where the surprise is.
Google or Microsoft · 30-day free trial · $15 credit · no card required